John Lewis & Partners Womenswear Rejuvenation

As you may have seen this week John Lewis has relaunched as John Lewis and Partners. With the launch they have rejuvenated their core womenswear brand, in the words of Partner & Design manager of Womenswear and Accessories Iain Ewing "Designed entirely in-house, our autumn collection reflects a new style philosophy. There are no fashion gimmicks here- Just brilliant modern pieces that work together and work with your existing wardrobe." The idea behind the new brand is a whole new philosophy on how to style and wear your wardrobe. 



The teams have designed 300 versatile pieces to style effortlessly into the new season and beyond. Every item has been carefully designed in-house to slot seamlessly into your existing wardrobe. With an emphasis on clean lines and easy silhouettes, there’s something for everybody. And not forgetting colour: a vividly broad spectrum, from neutral camels to popping pinks.

The Personal stylist's best-kept-secret is all about celebrating your own aesthetic rather than a one-outfit-suits-all approach. "It's about breaking down a look into three elements: your basic, an accent and a finishing touch," (Jo Bennet, Partner & Head of Buying, Womenswear). You can see this demonstrated on Lauren (Right) and Hattie (Left) the glamorous models show how you can put bold colours together to make really wearable looks. Lauren is wearing the Sky Blue Double Faced Collar Coat (25587101), Oyster Cashmere Chunky Rib Knit Sweater (66082201), Cobalt Blue Wide Leg Wool Culottes (66037301), Snake Leather Bianca Stiletto Open Court Shoes (14250901) and the Smoke Blue Lena Leather Circle Mini Cross Body Bag (40040307). Hattie is modelling the Raspberry Pink Double Faced Collar Coat (25587201), Dark Yellow Skinny Rib Crew Neck Sweater (66060532), Bright Green Wide Leg Wool Culottes (66037321), Orange Suede Amy Open Back Court Shoes (14250801), Electric Blue Ellis Leather Mini Backpack (40045101), Bright Pink Cashmere Scarf (40794114) and the Red and Gold Hexagon Necklace (42159827).



Of course, the discerning commitment to quality that John Lewis & Partners is renowned for is present throughout. From the impeccable trousers to beautifully crafted coats, the teams have worked tirelessly to ensure the perfect fit, from sizes 8 through to 20. And long-standing relationships with suppliers and manufacturers mean that everything is brought to life with a high level of craftsmanship.



Many of the garments are made of cotton in the collection and the sales of these help support the Better Cotton Initiative (BCI). The BCI exists to make cotton production better for the people who produce it, better for the environment it grows in and better for the sectors future.  



The same also goes for the quality of the cashmere John Lewis uses. Primarily sourced from China and Mongolia where the conditions on the high Mongolian plateau are just right for the particular types of goats from which the cashmere fibre is collected. Using the longest, finest cashmere fibres, the specialist cashmere spinners use their extensive expertise to twist a finer, softer, and more rounded yarn. These fibres are also likely to pill less, and any pilling that may occur form longer, thinner bobbles which are easy to remove by hand or with a cashmere comb. The core styles are machine washable whereas the heavier gauge, loftier styles are hand wash due to the knit construction. 


As for the accessories they were also designed in collaboration with the clothing design teams to create pieces that tie an outfit together, whether you want a contrasting pop of colour or go fully tonal. The handbags have a modular concept with purses that connect to the bags so yet another opportunity to add more colour to your wardrobe. The handbags are also all made from Leather, along with the purses and card holders. The new shoe collections are also predominantly made from Italian leather and come in a variety of styles to take your style from day to night, so many occasions can be covered with the shoe range which are really classic and stylish but have the options of many colours to still add that pop to your outfit. 



That's my little roundup of the new and improved John Lewis & Partners Collection. What do you think? Let me know which your favourite colours are!